About Keddy Communications Design Group

Do you need an artist or a designer? Why would you need a group?

The artist produces visual statements that conform to his unique view of the world. He is concerned with solving his own problems. Commercial art has been labelled as "Art for the sake of money". Do you see the inherent contradiction in the term? Graphic Design is not art for art's sake. It is design that is intended to communicate, visually.

Design

To "Design" literally means to plan. Plans are based on research, knowledge and purpose. Good plans are usually the result of the right people working together with good communication. So, in the simplest terms, the artist works alone to solve his own problems while the designer works with a client and a team to solve someone elses problems.

Communication

While "design" alone speaks of specialized technical competence, "communication design" suggests a broader impact on your business strategy. An effective design consultant must have a basic respect for you and your challenges and a good understanding of the particular world in which you must operate.To accomplish this we must be good listeners and ask the right questions. We want to get to know your business, first the broad issues and then the specific ones. Design is an opportunity to participate in processes and decisions that can help determine a client's future. Design then becomes the vehicle which gives tangible form to communication content.

Group

Our "Group" is structured to contain all the people, suppliers and producers required to meet your needs. We build our team to fit the project. We may work under different roofs but we share a common goal; your success. We may wear different hats but we share a common bond; a commitment to excellence. Because many of our group are independent professionals or specialized producers you benefit from the efficiency and the economy of a very flexible team. We hope you'll enjoy working with our group. We have a lot to offer. You have a lot to gain.