How to
Build Your Brand
Craft your Brand, step by step, brick by brick
Define your Services & Products
Market your Work
Choose your target, plan your approach
But how do you do that? How do you Sell that? With pictures and words
Artist or Designer?
Which do you need?
The artist makes visual statements that reflect
his unique view.
He wants to resolve his own problems.
But Graphic Design is not art for art’s sake.
It is design that is intended to communicate
Design Starts With A Plan
To “Design” means to plan
Plans are based on knowledge and purpose
Good plans are usually the result of the right people working together with good communication
So in the simplest terms, the artist works alone to solve his own problems while the designer works with a client and a team to solve someone else’s problems
Communications Design
“Communications Design” relates to your business strategy. Its much more than a cool logo and pretty pictures!
We design the tangible forms that will communicate the Who, What, Why and How of your business
So to be effective we must understand IT!
We must ask the right questions and get to know IT inside-out.
Good Design builds your brand and your success!
